Go Beyond Guesswork

Make Your AI Tools Measurable

Most websites have added AI chatbots, GPT assistants or smart forms but lost track of what users do next. We help you measure real user behavior and optimize what matters.

Track What Really Happens

We Help You See What Users Actually Do After AI Tools Are Added

Most websites don’t know what happens after someone interacts with a chatbot or GPT assistant. We design tracking that shows you where users engage, where they drop off, and what drives results.

What Can We Do For You?

AI Behavior Tracking. Funnel Visibility.
Data That Converts.

AI Driven Data Analytics & Insights

Uncover which AI interactions lead to conversions—and which don’t. We help you analyze user behavior across your site, including interactions with chatbots, AI assistants, and smart forms.

AI Behavior Data Visualization

Turn raw AI engagement data into real-time dashboards that tell you what’s working. Visualize drop-off points, high-performing flows, and where users abandon their AI journey.

AI-Aware Tag Management

Ensure your AI tools are properly tagged in Google Tag Manager. We implement structured tagging for chatbot launches, GPT interactions, and follow-up actions—so nothing slips through the cracks.

Analytics Audits for AI Funnels

Are your tools tracking AI interaction correctly? We perform deep audits of your GA4/GTM setup to ensure your data reflects the new behavior patterns AI tools introduce.

MarTech Integration for AI Tracking

Are your tools tracking AI interaction correctly? We perform deep audits of your GA4/GTM setup to ensure your data reflects the new behavior patterns AI tools introduce.

Customer Journey Mapping (AI-Aware)

Traditional funnels no longer apply. We map how users behave before, during, and after AI interactions to uncover friction points, opportunities, and conversion insights.

what Others have to say

“We uncovered a 36% drop-off post-chat—and fixed it in 2 weeks. Tracking GPT chat clicks led to a 22% increase in qualified leads.”

Marketing Director

"MIProfs' experience and deep knowledge of research and analytics matched with strong technical and data skills enables them to effectively problem solve and deliver solid strategic insights to our clients and the organization"

Executive Director Marketing Science

“MIProfs is very well versed in marketing analytics and is incredible at uncovering relevant insights from different data sources, especially digital marketing. They are very strong with the technical aspects associated with setting up accurate data measurement systems, pulling data sets together for in-depth analysis, and delivering actionable insights”

Chief Client Officer

“A strong collaborator, MIProfs always finds a solution and executes it flawlessly. MIProfs has been a huge asset to our team and someone I personally enjoy working with time and time again”

SVP Analytics

MIProfs ability to manage complex marketing technology tools and digital analytics platforms is remarkable, and they have successfully led various strategic digital marketing technology initiatives. They spearheaded the planning and execution of critical projects such as the GA3 to GS4 migration, the Segment.com (Twilio) Implementation, and the preparation for Apple's ATT Framework changes.

Data Leader

Give Your AI Strategy a Boost

Whether you're launching chat tools or fixing broken funnels—we can help you see the full picture and grow smarter.

Book Your Free AI Behavior Audit

We’ll review your current setup and show you where users are getting lost after interacting with your AI tools like chatbots, GPT plugins, or smart forms.

Privacy Preferences

Strictly Necessary Cookies: Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Opt-Out of Selling, Sharing, Targeted Advertising

We may collect and use personal information to support “targeted advertising,” “selling,” or “sharing,” as defined by applicable state law, which may result in third parties receiving your personal information to perform personalized advertising. To exercise your right to opt-out, you or your legally authorized agent can use the toggle above to opt-out of such activities on this website. Please note that, to the extent these activities are based on online cookies or similar technologies, your opt-out choice is specific to this website. Also, if you clear your cookies on this browser or use another browser or device, you may need to opt-out again on this page. You may also choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). We will process the GPC signal as a request to opt-out.